Open Graph controls how URLs are displayed when shared on social media or on any text message that support it as well.

They’re part of Facebook’s Open Graph protocol and are also used by other social media sites, including LinkedIn and Twitter (if Twitter Cards are absent).

Facebook Open Graph

You can add the title, description and image you wish to include for social media previews whenever people share your website on Facebook and other text messaging apps. This setting is applied to the site globally.

Twitter Open Graph

You can add the title, description and image you wish to include for social media previews whenever people share your website on Twitter. This setting is applied to the site globally.